SFA Group

For over 65 years, the companies of SFA Group have been dedicated to providing customers with ever-increasing sanitary comfort in their daily lives.

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SFA Group logo - English
Our Purpose

Designing and manufacturing domestic and professional solutions wherever water flows and drains

SFA Group is centered around four key areas of activity:

  • Water treatment
  • Shower, balneotherapy, and spa equipment
  • Domestic pumping solutions
  • Professional pumping solutions
Our History

Over 65 years of innovation

Since its inception, SFA Group has stood out through its simple yet groundbreaking solutions that expand possibilities and create new needs.

This mindset and approach were first showcased in 1958 with the launch of the first Saniflo - a brilliant idea that continues to revolutionise interior design worldwide. Over the years, this expertise in pumping solutions has evolved, providing invaluable support across a wide range of industries.

1958

Creation

Creation

Creation of SFA and of the first Saniflo

Acquisition of Europelec

1970

Development in Europe and North America

Development in Europe and North America

1975

First TV campaign

First TV campaign

1988

Acquisition of Kinedo

Acquisition of Kinedo

1990

ISO Certification of factories

ISO Certification of factories

2019

Acquisition of Zehnder Pumpen

Acquisition of Zehnder Pumpen

2020

 Acquisition + new visual identity

Acquisition + new visual identity

Acquisition of Format and of Aquasystem

New visual identity for the group
 

2021

Merger of Grandform/Kinedo

Merger of Grandform/Kinedo

2022

 New company + new subsidiaries

New company + new subsidiaries

Launch of SFA enviro

Opening of 2 new subsidiaries in Vietnam and India

2023

Opening of a new subsidiary in South Korea

Opening of a new subsidiary in South Korea

2025

Launch of the Eau claire range

Launch of the Eau claire range

Our Values

SFA Group's Values

  • Inventiveness

    Our inventiveness is the key to our success. We creatively solve complex problems in the sanitary field and advocate for the development of cutting-edge solutions.

  • Simplicity

    We emphasise simplicity in everything we do. Our goal is to develop solutions that effectively address complex challenges while remaining easy to understand and implement.

  • Comfort

    We focus on the high quality of our products, ensuring they are reliable and durable, making a real difference in people's everyday lives.

  • Care

    Our commitment extends beyond our company. We take social and environmental implications into account in all our actions, working to make both society and the planet better places for future generations.

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CSR at SFA Group

Our social responsibility

Our vision of sustainable development, which focuses on the needs of people and the environment, guides our actions. Our goal is to create value not only for our customers and employees but also for the society we live in.

We are aware of our social responsibility as a corporate citizen and take this responsibility seriously in all areas of our business.

Our unwavering commitment to sustainable practices is key to our success. This includes delivering exceptional products, maintaining transparent and reliable partnerships with our customers, employees, and suppliers, and fostering a stimulating work environment for our team while minimising our environmental footprint.

With over 65 years of tradition in the production of sanitary solutions, SFA Group combines tradition with ingenuity to maintain stability while embracing change. In the face of pressing challenges like climate change, population growth, and social inequalities, we pay close attention to environmental, social, and governance (ESG) issues, reflecting the urgency of our time.

We recognise that deploying an ambitious sustainability strategy requires a collective effort. That's why we are committed to working closely with our customers, suppliers, leaders, employees, and all stakeholders to drive meaningful change.

EcoVadis Award 2024
CSR at SFA Group

EcoVadis CSR Certification

EcoVadis, the world's most reliable corporate sustainability evaluator, has awarded the SFA Group a bronze medal. This result places the SFA Group among the top 35% of companies assessed by EcoVadis.

The EcoVadis evaluation is based on international sustainability criteria, such as GRI (Global Reporting Initiative) standards, the United Nations Global Compact, and ISO 26000 standards, covering over 200 categories of contributions across more than 160 countries.

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