SFA Group
For over 65 years, the companies of SFA Group have been dedicated to providing customers with ever-increasing sanitary comfort in their daily lives.
Designing and manufacturing domestic and professional solutions wherever water flows and drains
SFA Group is centered around four key areas of activity:
- Water treatment
- Shower, balneotherapy, and spa equipment
- Domestic pumping solutions
- Professional pumping solutions
Over 65 years of innovation
Since its inception, SFA Group has stood out through its simple yet groundbreaking solutions that expand possibilities and create new needs.
This mindset and approach were first showcased in 1958 with the launch of the first Saniflo - a brilliant idea that continues to revolutionise interior design worldwide. Over the years, this expertise in pumping solutions has evolved, providing invaluable support across a wide range of industries.
1958
Creation
Creation of SFA and of the first Saniflo
Acquisition of Europelec
1970
Development in Europe and North America
1975
First TV campaign
1988
Acquisition of Kinedo
1990
ISO Certification of factories
2019
Acquisition of Zehnder Pumpen
2020
Acquisition + new visual identity
Acquisition of Format and of Aquasystem
New visual identity for the group
2021
Merger of Grandform/Kinedo
2022
New company + new subsidiaries
Launch of SFA enviro
Opening of 2 new subsidiaries in Vietnam and India
2023
Opening of a new subsidiary in South Korea
2025
Launch of the Eau claire range
SFA Group's Values
Inventiveness
Our inventiveness is the key to our success. We creatively solve complex problems in the sanitary field and advocate for the development of cutting-edge solutions.
Simplicity
We emphasise simplicity in everything we do. Our goal is to develop solutions that effectively address complex challenges while remaining easy to understand and implement.
Comfort
We focus on the high quality of our products, ensuring they are reliable and durable, making a real difference in people's everyday lives.
Care
Our commitment extends beyond our company. We take social and environmental implications into account in all our actions, working to make both society and the planet better places for future generations.
Our social responsibility
Our vision of sustainable development, which focuses on the needs of people and the environment, guides our actions. Our goal is to create value not only for our customers and employees but also for the society we live in.
We are aware of our social responsibility as a corporate citizen and take this responsibility seriously in all areas of our business.
Our unwavering commitment to sustainable practices is key to our success. This includes delivering exceptional products, maintaining transparent and reliable partnerships with our customers, employees, and suppliers, and fostering a stimulating work environment for our team while minimising our environmental footprint.
With over 65 years of tradition in the production of sanitary solutions, SFA Group combines tradition with ingenuity to maintain stability while embracing change. In the face of pressing challenges like climate change, population growth, and social inequalities, we pay close attention to environmental, social, and governance (ESG) issues, reflecting the urgency of our time.
We recognise that deploying an ambitious sustainability strategy requires a collective effort. That's why we are committed to working closely with our customers, suppliers, leaders, employees, and all stakeholders to drive meaningful change.
EcoVadis CSR Certification
EcoVadis, the world's most reliable corporate sustainability evaluator, has awarded the SFA Group a bronze medal. This result places the SFA Group among the top 35% of companies assessed by EcoVadis.
The EcoVadis evaluation is based on international sustainability criteria, such as GRI (Global Reporting Initiative) standards, the United Nations Global Compact, and ISO 26000 standards, covering over 200 categories of contributions across more than 160 countries.
